IS THE CHURCH TO BE A CHAMELEON
by Steve Hulshizer There is much being written today concerning church growth, and we would be wise to heed to some of it. For example, we can not expect poor preaching, an unfriendly atmosphere, and a lack of witnessing to produce either spiritual or numerical growth. Common sense should tell us this. There are those however, who would urge us to take extreme measures to reach the lost. They would treat the Gospel meeting like a presidential campaign. In such campaigns producing an "image" of the candidate by showing him kissing babies, waving a flag, or having a picnic with his family is more important than discussing the issues of the day. This is because people vote on "images," not on issues. The "Selling of a President" requires the best publicity and advertising professionals and techniques that money can buy. Christians are now using these techniques in the "Selling of the Church." Avoid the issues, but create an "imag...